Yes, before you send your next digital email read this! In this digital era of selling, salespeople all over the world are huddled in front of their laptops believing they are selling. Email campaigns, social media posts, networking through LinkedIn. And NONE of it is real human to human interaction. Oh yes, someone types back […]
Have you ever tried getting your prospects attention by being smart or clever in an email? It can work if you’re a smart salesperson and clever enough to come up with something that also sells. Most cases….it comes across as “trying” to be smart and clever..or worse, just another typical generic (vanilla) email. There’s a […]
It’s true. There’s a lot of hot air around the word “marketing strategy”….especially when involving emails and email open rates. And often times, salespeople fail to consider every email sent is a marketing strategy and opportunity. Every follow-up email, and prospecting email. Every email delivering a proposal or quote-is a marketing opportunity. What’s your strategy? […]
