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When a Buyer says no

When a Buyer Says “no”..Learn the Five Hidden Meanings

When a buyer says “no” is that it?  Does he mean “no” or is he simply hiding the real reason from you? Consider this…many times a closing opportunity is missed because of assumptions….even when the buyer says “no.” Salespeople accept the ‘no’ response without even so much as an inquiry into why the buyer made […]

Real Money

“Here’s an Extra $50 Grace, I’m Making Real Money Now”

This was a headline used in an advertisement, about 90 years ago. Drayton Bird recently wrote about this powerful and quite successful advertisement. You may be asking yourself “Why should I care? After all, I’m not in marketing… I’m in sales!” Here’s why you should care. It’s about the lesson it teaches. The advertisement was […]

5 FEARS OF BUYERS

5 Fears of Buyers-How You Can Calm Buying Fear to Close the Deal

The biggest resistance to the sales process is fear! Yes! The buyer deals with fear too. And in this article, you’ll learn what’s going on in the buyer’s mind that’s creating the fear? cues to spot the fear, and move the buyer to a place of trust and certainty. how to close the deal. The […]