Sales Coach Christine Harrington
Best Sales Statistics

Best Sales Statistics. Some are Unbelievable. How Do You Stack Up?

Sales can be fun, and rewarding. It can also be a tough career path because not everyone makes it in sales. Yet approximately 12.3% of all jobs in the United States are full-time sales positions. (Source-Spiro). This stat dispels the ugly rumor that sales people are a thing of the past!

Yes..You are needed! Keep reading and learn how to use these statistics to close more deals.

Best Sales Statistics

(posted by Spiro)

  • Employment of sales and related occupations is projected to grow 5% from 2014 to 2024, as fast as the average for all occupations, which will result in 778,000 new jobs. (source: Bureau of Labor Statistics)
  • Only 25% of leads are legitimate and should advance to sales.(source: Gleanster Research)
  • Estimates show that nearly 55% of people making their living in sales should be doing something else. (source: Caliper Corp)
  • 50% of sales go to the first person who contacts a prospect. (source:
  • In 2007, it took an average of 3.68 cold call attempts to reach someone.Today, it takes an average of 8 attempts. (source: TeleNet and Ovation Sales Group)
  • Thursday is the best day to prospect, followed by Wednesday. Tuesday is the worst day. (source:
  • The average salesperson only makes 2 attempts to reach a prospect. (source: Sirius Decisions)
  • Even though 91% of customers say that they would give referrals, only 11% of salespeople ask for them. (source: Dale Carnegie)
  • After a presentation, 63% of attendees remember stories while only 5% remember statistics. (source: Dan and Chip Heath)
  • Over the phone, tone is 86% of your communication, while the words we use are only 14% of our communication. (source: Contact Point)
  • Customers are 4 times more likely to buy when referred by a friend. (source: Neilsen)
  • 83% of customers are comfortable making a referral after a positive experience. (source: Texas Tech University)
  • A referred customer spends 13.2% more than a non-referred customer. (source: Journal of Marketing)

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Fascinating isn’t it. Which statistic surprised you the most? Here’s my pick 

Bottom Line

Sales is more than a job, it’s really a life style. When was the last time you researched your profession? Knowing statistics can help understand the big picture of selling.

Think about it. Across the globe, in every situation, someone is buying and selling goods and services face to face, over the phone or through internet marketing. This makes YOU valuable because YOU have an impact on the world through selling.

With these statistics, I hope you have a better knowledge of the sales world and use these stats to become more effective in selling.

I’m curious…

Do you have a few intriguing sales stats to share? I’d love to read them in the comment section below. 

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