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Sales Savvy or Sales Boring.

Sales Savvy or Sales Boring? Learn How to Create the Unexpected

You’ve been there before. A forced laugh. A too-frequent smile or smiles that don’t reach the eyes. As you’re stumbling over words, the sudden desire to flee begins to slip through your consciousness. Then…an empty feeling in the pit of the stomach surfaces out of nowhere. Quickly, you change the direction of your presentation. You’re over […]

Sell the problem you solve

Sell the Problem You Solve Not Your Product.

“When you sell a man a book you don’t sell just twelve ounces of paper and ink and glue – you sell him a whole new life. Love and friendship and humour and ships at sea by night – there’s all heaven and earth in a book, a real book.” – Christopher Morley “Don’t sell life insurance. […]

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